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NOW Money (NOW), has won IBM’s SmartCamp competition in Dubai, thanks to Co-founder, Ian Dillon’s successful pitch.

The competition, which took place at the Google Tech Incubator Astrolabs, on December 15, 2016, invites early-stage start-up businesses to pitch and win a place at the World’s largest start-up event, LAUNCH Festival 2017, which will take place in San Francisco, USA, in April 2017.

The award was won based on the strength of NOW’s business model, team, and the cutting-edge technology which is used within the product.

Mr Dillon said: “To be crowned winner of IBM SmartCamp Dubai is such an honour. We were competing against the six best start-ups in the area, so to come out on top is a fantastic achievement for us. We believe strongly that providing the unbanked population of the UAE with accounts will revolutionise the financial system here and empower those who currently are excluded.”

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