Who We Are
We are driven by financial inclusion and corporate social responsibility, in alignment with the UAE’s vision to improve employee welfare, especially for low-income migrants.
Gulf Businesses Awards SME of the Year
Arabian Business Social Enterprise of the Year
Winners of Chivas, The Venture, Gulf Region
First start-up in the Gulf region to be funded by US Venture Capital
Supported by Dubai Expo 2020
Members of ADGM and CBB Regulatory Sandboxes
NOW Money is the first FinTech in the Gulf region to use mobile banking technology to provide accounts, financial inclusion and a range of low-cost remittance options to low-income migrant workers.
NOW Money aims to provide access to affordable financial services for everyone.
Meet The Team
Ian Dillon was educated at Cambridge and Exeter Universities. Whilst at Cambridge, he started a successful e-commerce business which has recently been sold. Ian’s former banking career was spent at HSBC, working in retail and corporate banking and FX, before taking a management role within investment banking capital markets.
Katharine is experienced across international retail banking, consulting on the consumer product and credit card propositions for major banks across the UK and Middle East. She has a proven track record in product launch and expansion and played a vital role in launching Cardlytics UK, now valued at just under $1bn.
Fiachra WoodmanChief Technology Officer
Fiachra brings 30 years of experience in technical roles across the banking sector in the UK & Europe, most recently as Head of Technology and IT for AIMIA, the leading global financial services analytics company in the US & Europe. He was responsible for the launch of Nectar – a program with 37m users.
Niraj ShahLead Developer
Niraj has over eight years of commercial PHP experience in developing websites and applications, and a portfolio of 100+ applications. He has worked with CTO, Fiachra Woodman, as part of AIMIA's Global Innovation Lab to prototype and build new disruptive and innovative applications.
Ben WaltonTechnical Lead
Ben has over 15 years experience working with internet technologies, ten of which were in the Middle East. He was part of the founding technical team of Dubizzle, one of the success stories of Middle Eastern start-ups.
Prior to NOW Elena worked as an Audit Manager in KPMG, Russia for more than six years leading IFRS audits of companies working in different industries. Later on she held different finance positions in both UK and UAE companies engaged in ecommerce.
Bryony TraversHead of Marketing
Bryony has six years’ marketing experience across various industries including financial products, publishing and PR. She has worked with both online and offline channels creating collateral and driving digital campaigns for lead generation, nurture and customer engagement.